Bright Lights, Big City, Boffo Plan.

Bright Lights, Big City, Boffo Plan.

Basketball

Bright Lights, Big City, Boffo Plan.

Isn’t there another gymnasium available next week?

I’m picturing a conference room at Big Ten Headquarters.

The meeting starts, and the Marketing folks excitedly delight the attendees with a glorious plan.

Big Ten Tournament – 2018 – New York City!

The World’s Most Famous Arena and the bright lights of Gotham!

Is there a better way to further promote the brand and our expansion to the East Coast, they ask?

The hook is set, and the presentation continues.

Just a couple of small things that we’ll have to work around, they acknowledge.

It turns out that the Madison Square Garden in Manhattan is already taken that week for the Big East Basketball Tournament, and the Barclays Center in Brooklyn is also booked solid for the ACC Basketball Tournament.

The lights dim, and an image of MSG appears on the screen.

But Madison Square Garden is available the week before!

If we act now, while the dates are available, we can book it for the last week in February/first weekend in March.

We’ll have the spotlight all to ourselves!

Good plan.

 

 

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